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McKinsey Solutions - Marketing Navigator - Specialist - Europe - Dusseldorf/Hamb
Who you’ll work with

You'll work with our Marketing Navigator team in either Hamburg or Dusseldorf. Marketing Navigator is part of McKinsey Solutions and McKinsey’s New Ventures.

The McKinsey Marketing Navigator is a new software solution developed with the client’s Chief Marketing Officer (CMO) in mind. It is focused on optimising marketing investment from strategic to tactical levels, always with the decision maker in mind. Marketing Navigator is a rapidly growing solution in constant evolution. 

Analytics is the basis behind the decisions in the Marketing Navigator solution and we combine best in class econometrics and heuristics techniques to derive insights, as well as supporting clients with specific analyses when relevant. 

McKinsey is building a Marketing Navigator service delivery team that will be in charge of running the necessary analytics to support the software and additional insights, leveraging the best of Marketing Navigator team capabilities , delivering and embedding Marketing Navigator solution to clients , coordinating with client and consulting teams on priorities, timelines and deliverables and supporting further development of the Marketing Navigator solution suite.

McKinsey Solutions is a core part of New Ventures and offers practical tools that help people at all levels of an organization generate insights they need to address both strategic and day-to-day decisions. These solutions complement McKinsey's traditional client service and are delivered in many ways, including subscriptions, workshops, training programs and project-based engagements. We work closely with clients to embed our tools, analytics and expertise, and provide on-going support to help them build the capabilities they need to revolutionize how decisions are made.
 

What you’ll do

You will work with McKinsey consulting teams and clients to help solve client business issues/identify business opportunities by taking and leveraging techniques in Marketing Return-on-Investment (MROI) perspective and applying the Marketing Navigator solution. 

MSO Marketing Navigator Solution Specialists and Solution Managers are core to the delivery of McKinsey Navigator services to clients. Their main role is to work with McKinsey consulting teams and clients to help solve client business issues/identify business opportunities by taking and leveraging techniques in Marketing Return-on-Investment (MROI) perspective and applying the Marketing Navigator solution. 
They do so by conducting state-of-the-art, hands-on advanced quantitative analysis using Marketing Navigator in conjunction with statistical analysis tools and proprietary models. They also support new product/service development and client development on an ad hoc basis, as well as maintaining the analytical models that can be re-used in other client situations. They are specializing in optimizing commercial / marketing investment (MROI). 

Your success will be measured in your ability to deliver analysis and business changing insights to clients, in effectively leveraging the Marketing Navigator solution and other tools, as well as your ability to turn one-off models into repeatable and more standard analytical approaches and models. Client and client service team communications are also key, as is being responsible for day-to-day client interactions. 

Qualifications
  • At least 5 years of experience in the field of IT consulting and/or business intelligence and experience working with large databases, data visualization tools and statistics, within CPG, Retail and/or B2B organizations preferred
  • Advanced degree in a quantitative discipline: e.g. Statistics, Applied Mathematics, Econometrics, Economics, Operations Research, or Marketing Science 
  • Experience with R language, Python, SQL or other ETL tools
  • Marketing Domain expertise a definite plus
  • Able to work well in highly entrepreneurial environment with teams and with sponsor on a regular basis
  • Proven problem-solving skills with ability to quickly process complex information and present it clearly and simply
  • Consistently delivers exceptional results and great ideas, working independently and as part of a team
  • Curious and committed to personal development, comfortable with ambiguity

What to Expect


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