You’ll be working in one of our Western European offices with our Marketing & Sales practice as Consumer & Shopper Insights Specialist.
The Marketing & Sales Practice strives to help client in both consumer and business-to-business environments on a wide variety of marketing and sales topics. The mission of this practice is to help clients achieve marketing-driven profit growth. Our clients benefit from our experience in core areas of marketing such as branding, customer insights, marketing ROI, digital marketing, CLM pricing, and sales and channel management.
You’ll work as a consulting team member to deliver strategic recommendations to clients grounded in relevant consumer and customer insights.
As a part of this practice, you’ll focus on developing marketing and sales strategies for leading companies of all major industries, including consumer goods, financial services, retail, telecommunications, and logistics.
Your goal is to understand clients’primary business questions and to translate these into suitable research approaches, including vendors, costs and issues to resolve in execution. You will drive and execute client research needs with the team and/or client directly, such as: defining information needs and research approaches.
You will design research projects, which includes writing surveys or guides. As a CSI Specialist, you’ll work with the team to translate input from various analyses (e.g., existing or new market research, customer database information, digital insights) into specific and actionable business recommendations.